Partial Vehicle Wraps - Cost Effective

You are not going to hear any arguments from us that a complete vehicle wrap is one of the most impactful and cost effective methods of advertising on the planet.  For the money, a complete wrap just looks amazing, and if done right is sure to turn heads and get people talking about and/or remembering your brand.

That said, in the real world we all have budgets right?  Well, we are here to tell you that a complete vehicle wrap is not absolutely essential.

A partial vehicle wrap or vehicle decals can be nearly as effective as a complete vehicle wrap, and can often be done for a fraction of the cost.


If you are going to be doing a partial vehicle wrap or decals, then obviously the existing color of the vehiclePartial Vehicle Wrap is going to come in to play.  There's not really any rocket surgery involved here, just use your head.  If your corporate colors are "red white and blue", then don't purchase an orange van.

A neutral color such as white or black leaves lots of creative options for doing a partial wrap, but it might ultimately end up being a little boring.  So, if you have a more exciting color such as red in your corporate identity, consider getting a vehicle with that color.  It will probably narrow your creative options a bit, but will also make a larger impact.

Of course, not everyone is getting a new car.  If your vehicle is already purchase, well . . . you gotta make lemons out of lemonade so to speak.  Hopefully the color of your vehicle is not too far off from your corporate colors.  A good design team can often turn a difficult situation into a truly inspired graphic.


Obviously, if you are not doing a complete wrap your cost is going to be less.  After all, you are utilizing and installing fewer total square feet of material with a partial wrap than a complete wrap.  But, the savings CAN go even further.  One of the trickiest parts of doing a complete wrap is getting all the panels to match up perfectly.  Vehicles are not flat surfaces, so even when you are getting measurements and working with accurate templates, it can be very tricky to get everythign to match up flawlessly.  It takes a lot of patience, and that means time . . . and we all know what that means.  (uh . . . "money" for those not paying attention).

So, by doing a partial wrap you are not only using less material, but you are also making the process (and especially the installation) easier.  Each project will be different and have its own quirks, but a partial wrap can really be a great way to save money, especially if you are doing a large fleet.

The Down SideBlack Partial Wrap

Well, there's always a catch right?  Adhesive vinyl acts as a "protectant" to the underlying paint.  For a complete wrap, this is a HUGE benefit.  For example, completely wrap your vehicle the day after you buy it, then remove the vinyl 5 years later . . . and you basically have a brand new paint job underneath.

That same benefit on a partial wrap though can be a problem.  By partially wrapping your vehicle, you are carefully protecting some of your vehicle from weathering, while not protecting other parts.  In the long run, this can lead to a "ghosting" effect when you eventually remove the partial wrapping.  Depending on how severe the sun and weathering is where you live, there could be a noticeable difference between the wrapped and unwrapped portions of your vehicle.  Just a little food for thought.

As always, feel free to email or call us at ABI Digital Solutions to speak with wrap professional about your project.  It is our goal to help you reach your marketing goals, and to do it under budget!